Woke capitalism rightfully under the spotlight

                                                              Artwork by Woke, Inc. Source: Quillette

The way the elite of the corporate world heap in on "social justice" issues has been commented upon, with some misgivings:

Corporations aren't 'woke,' they just know their customers ...https://www.usatoday.com › opinion › May 4, 2021 — Have corporations been absorbed by the “woke mob,” as high-profile ... don't be tricked into thinking that America's corporate giants are ...

The Rise of 'Woke Capital' Is Nothing to Celebrate https://www.nytimes.com › opinion › Apr 28, 2021 — Remarkably, the possibility that corporate giants won't necessarily come to the rescue of American democracy isn't the only, or even the ...

Woke capitalism is posturing without pain | Comment...https://www.thetimes.co.uk › article › Apr 8, 2021 — Giant corporations are eager to jump on the anti-racism bandwagons but are less keen to examine their own failings. Gerard Baker.

The dangerous rise of the woke corporation - Orange County Register...https://www.ocregister.com › Jul 13, 2019 — Such thinking is particularly widespread among those companies — the five tech giants that now constitute the world's five most wealthiest ...

See especially:

A Peek Inside Corporate America’s Ascendant Woke-Industrial Complex, by Vivek Ramaswamy, in Quillette,  29 Sep 2021,  from the book Woke, Inc.: Inside Corporate America’s Social Justice Scam, by Vivek Ramaswamy. 2021. Published by Hachette Book Group, Inc.

To paraphrase the usual cry, we can share alarm at the hypocrisy with: "Be aware! Be very aware!"

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